Graphic designer shares vision for TEDxSalem’s 2020 logo

When your job is to envi­sion a theme like “Vision,” it’s a lit­er­al chal­lenge. Or rather, the chal­lenge is to not be too lit­er­al.

That’s what graph­ic design­er Von Glitsch­ka encoun­tered in his approach to this year’s logo.

“Many hear the term vision and imme­di­ate­ly think of eyes or sight,” he says. “So instead of fight­ing that, we made this char­ac­ter rep­re­sent vision as it asso­ciates with see­ing the future, see­ing poten­tial, pos­sess­ing a pas­sion and love for some­thing and let­ting that dri­ve to accom­plish it ele­vate you to the next lev­el in pur­suit of your vision.”

His goal with the logo was “to devel­op an iden­ti­ty that would com­mu­ni­cate with and with­out type that still cap­tured the core mes­sage.”

Glitsch­ka has been involved with TEDxSalem from the begin­ning, first as a speak­er and through the years as the logo design­er. He says the event has helped fur­ther reveal Salem’s cre­ative side.

“This is a some­what small­er town as cap­i­tals go, but I’m always sur­prised to find out about clever, cre­ative, and pas­sion­ate projects and paths peo­ple are work­ing on.”

But it’s the con­tent that brings him back year after year.

“The theme is always of course inspir­ing, but it’s the unique con­tent that new indi­vid­u­als give on each year’s theme that makes it engag­ing,” he says.

As the next TEDxSalem approach­es, Glitsch­ka wants you to see your­self (dare we say envi­sion your­self?) with­in the logo and allow it to inspire you.

“The char­ac­ter rep­re­sents the atten­der,” he says. “We all have or can have a pas­sion, and when that moment of inspi­ra­tion strikes, it sets ablaze a new vision, and as we pur­sue that, it ele­vates us and we love to share it with oth­ers, and that improves cul­ture for every­one and moti­vates oth­ers to do the same.”

---

TEDxSalem VII

TEDxSalem VII is an all-day event fea­tur­ing talks, per­for­mances, refresh­ments, lunch and a swag bag. It takes place 9 a.m. to 4:30 p.m. Sat­ur­day, Jan. 4, 2020, at the Salem Con­ven­tion Cen­ter. Tick­ets on sale now! Fol­low us on Face­book for the most up-to-date news from our com­mu­ni­ty, and check our web­site reg­u­lar­ly for new infor­ma­tion. You can also reach us at info@tedxsalem.com