TEDxSalem

Ideas worth spreading

theme

Graphic designer shares vision for TEDxSalem’s 2020 logo

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When your job is to envi­sion a theme like “Vision,” it’s a lit­er­al chal­lenge. Or rather, the chal­lenge is to not be too lit­er­al.

That’s what graph­ic design­er Von Glitsch­ka encoun­tered in his approach to this year’s logo.

“Many hear the term vision and imme­di­ate­ly think of eyes or sight,” he says. “So instead of fight­ing that, we made this char­ac­ter rep­re­sent vision as it asso­ciates with see­ing the future, see­ing poten­tial, pos­sess­ing a pas­sion and love for some­thing and let­ting that dri­ve to accom­plish it ele­vate you to the next lev­el in pur­suit of your vision.”

His goal with the logo was “to devel­op an iden­ti­ty that would com­mu­ni­cate with and with­out type that still cap­tured the core mes­sage.”

Glitsch­ka has been involved with TEDxSalem from the begin­ning, first as a speak­er and through the years as the logo design­er. He says the event has helped fur­ther reveal Salem’s cre­ative side.

“This is a some­what small­er town as cap­i­tals go, but I’m always sur­prised to find out about clever, cre­ative, and pas­sion­ate projects and paths peo­ple are work­ing on.”

But it’s the con­tent that brings him back year after year.

“The theme is always of course inspir­ing, but it’s the unique con­tent that new indi­vid­u­als give on each year’s theme that makes it engag­ing,” he says.

As the next TEDxSalem approach­es, Glitsch­ka wants you to see your­self (dare we say envi­sion your­self?) with­in the logo and allow it to inspire you.

“The char­ac­ter rep­re­sents the atten­der,” he says. “We all have or can have a pas­sion, and when that moment of inspi­ra­tion strikes, it sets ablaze a new vision, and as we pur­sue that, it ele­vates us and we love to share it with oth­ers, and that improves cul­ture for every­one and moti­vates oth­ers to do the same.”

TEDxSalem VII

TEDxSalem VII is an all-day event fea­tur­ing talks, per­for­mances, refresh­ments, lunch and a swag bag. It takes place 9 a.m. to 4:30 p.m. Sat­ur­day, Jan. 4, 2020, at the Salem Con­ven­tion Cen­ter. Tick­ets on sale now! Fol­low us on Face­book for the most up-to-date news from our com­mu­ni­ty, and check our web­site reg­u­lar­ly for new infor­ma­tion. You can also reach us at info@tedxsalem.com

TEDxSalem reveals this year’s theme

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For two lit­tle let­ters, re is pret­ty pow­er­ful.

The let­ters hold the ker­nel of trans­for­ma­tion for redeem, resound, rejoice, relapse and restore. TEDxSalem VI explores “re” with a day of talks, activ­i­ties and more Sat­ur­day, Jan. 5, at the Salem Con­ven­tion Cen­ter.

The beau­ty of re is that it changes. In music, re, pro­nounced rey, is the sec­ond tone of a major scale. In chem­istry, it is the sym­bol for the ele­ment rhe­ni­um, a rare, sil­very-white met­al.

As a pre­fix, it can mean “back” or “again,” as in reimag­ine, recy­cle and regen­er­ate. Or going a dif­fer­ent direc­tion, there is rela­tion­ship, reversible and reverb.

Salem Graph­ic Design­er Von Glitsch­ka re-enlist­ed to cre­ate a unique design for this year’s theme. Glitsch­ka is the cre­ative force behind the TEDxSalem logos for Illu­mi­na­tion, Mox­ie, Fear­less, Rev­o­lu­tion and Through the Look­ing Glass.

This year, the let­ters are one con­tin­u­ous line, almost like a light tube for a neon sign.

“It’s very min­i­mal­ist in terms of visu­als,” he said. “The con­cept will come in how it’s placed in con­text.”

Like re itself, the logo shines when it’s placed in words like reverb, reimag­ine, rede­fine and relin­quish.

Vis­it us Jan. 5 to see how our 12 speak­ers reflect this year’s theme on stage. Artist-in-Res­i­dence Rebec­ca Shapiro is already work­ing to set the tone and con­vey the theme. Her con­cept is “Refram­ing the Jour­ney.” Come check it out.

 

TEDxSalem VI

TEDxSalem VI is an all-day event fea­tur­ing talks, per­for­mances, refresh­ments, lunch and a swag bag. It runs 9 a.m. to 4:30 p.m. Sat­ur­day, Jan. 5 at the Salem Con­ven­tion Cen­ter. Tick­ets are on sale now for $55, $45 for stu­dents. Fol­low us on Face­book for the most up-to-date news from our com­mu­ni­ty, and check our web­site reg­u­lar­ly for new infor­ma­tion. You can also reach us at info@tedxsalem.com.

Glitschka Studios

Von Glitsch­ka is the cre­ative direc­tor and own­er of Glitsch­ka Stu­dios, a small bou­tique design firm in Salem. Its diverse range of illus­tra­tive designs have been used by some of the most respect­ed glob­al brands. The stu­dio cre­ative­ly col­lab­o­rates with ad agen­cies, design firms, cor­po­rate art depart­ments, and small busi­ness­es to pro­duce com­pelling illus­tra­tive design. For more infor­ma­tion, con­tact Glitsch­ka at (971) 223‑6143 or von@glitschka.com

Hi there, it’s been a while…

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Photo by Johan Doornenbal
Pho­to by Johan Door­nen­bal

It’s been qui­et on the TEDxSalem home­front — at least pub­licly. After the event, we took some time off to catch up and regen­er­ate (well, Bri­an spent his time edit­ing the videos first —THANKS BRIAN!). We did the final event wrap-up, sub­mit­ted our infor­ma­tion to the TED moth­er­ship and reap­plied for our TEDxSalem license.…and got it! That’s right, we are offi­cial­ly renewed, and have also select­ed a date for our next event…

(wait for it)

(wait for it)

(wait for it)

The next TEDxSalem will take place on Sat­ur­day, Jan. 7, 2017, at the Salem Con­ven­tion Cen­ter.

(Yippee!)

And the theme? Inquir­ing minds want to know, right?!

In the spir­it of the new year, our theme is “Rev­o­lu­tions.”

I know, I know, you are think­ing… “What? That’s a year away!” But real­ly, it won’t seem like that long once the date is here, and this gives the TEDxSalem team a lit­tle extra time for plan­ning, which has already begun, of course. We are work­ing on our year­ly sched­ule and will be open­ing our call to speak­ers and call to artists (for our Artist in Res­i­dence pro­gram) soon. If you want to be noti­fied of when those open, join the TEDxSalem Request for Speak­er Appli­ca­tion list by adding your email here:

So save the date and watch this space, we will have some more news to share with you soon…so keep an eye on this space.

Happy New Year…Save the Date!

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TEDxSalem Buttons
TEDxSalem But­tons

Hap­py New Year!

A great deal of thought is put into every aspect of TEDxSalem, from the speak­ers to the loca­tion, the recess activ­i­ties to the food served. One of the most excit­ing aspects of plan­ning our event each year is pick­ing a theme. But sur­pris­ing­ly, it is not always as easy as it sounds.

The con­cept of theme is some­thing in the back of our minds all year round. We want an idea that is focused but open, unique but under­stand­able. When get­ting down to busi­ness for select­ing this year’s theme, we talked about it for days. Back and forth, a few ideas here and there. A thought ran­dom­ly in a mes­sage. A note scrib­bled in the mid­dle of the night.

TEDxSalem theme graphics by Von Glitschka
Past TEDxSalem theme graph­ics by Von Glitsch­ka www.vonglitschka.com

As my co-cura­tor Bri­an Hart will tell you, the themes for our first two events seemed to come to us pret­ty easy, but this year it was hard to find the right word for TEDxSalem 2015.

“We want some­thing that push­es bound­aries, some­thing that doesn’t sound too com­mon, but is instant­ly rec­og­niz­able and gets you in the right mind­set,” he said.

Sit­ting at the Gov Cup, where the mag­ic hap­pens, bounc­ing ideas off one anoth­er. The con­cept of courage was brought up, but courage just did­n’t have the right ‘oompfh.’

Then we start­ing brain­storm­ing. It went some­thing like this…

Car­lee: brave, brav­ery, courage, fear­less, adven­tur­ous…

Bri­an: That’s it! FEARLESS!!

After the ini­tial excite­ment sub­sided, we thought about it fur­ther to make sure it was indeed the right word — the right theme.

“It passed every test,” said Bri­an. “I imme­di­ate­ly thought the ques­tion: ‘What would you attempt to do if you knew you could not fail?’ I think about this ques­tion often and I try to live life as if I could not fail at any­thing I want­ed to accom­plish. Way back, when we were cave­men and women, our fight or flight instincts saved our lives, but now a lot of our fear is hold­ing us back from our true poten­tial. I thought about how fear­less our speak­ers are for get­ting on stage and shar­ing their idea worth spread­ing, how our plan­ning team and all of our vol­un­teers are fear­less, and how our atten­dees are fear­less leav­ing their inhi­bi­tions at the door and look­ing for­ward to what the day will bring.”

It takes courage to be fear­less, but being fear­less holds some­thing a lit­tle more than just courage. It is that extra step, that abil­i­ty to face any­thing, to take on the most dif­fi­cult sub­ject or task with a cer­tain ener­gy.

Be fear­less.

And mark your cal­en­dar. We look for­ward to see­ing you on Octo­ber 3 at TEDxSalem 2015.